Dentons LuatViet is pleased to announce that the firm has advised ADA Digital Singapore Pte Ltd, a subsidiary of Axiata Group Berhad – one of Asia’s largest telecommunications groups – on its acquisition of Customore, an industry-leading platform specializing in e-commerce data consolidation. This acquisition marks a significant milestone in ADA’s expansion and growth strategy and strengthens its position as the leading Data and AI company and the largest integrated ecommerce provider in Asia.

The acquisition of Customore, which has a presence in Singapore and Vietnam, will enhance ADA’s ability to deliver intelligent, data-driven solutions tailored to the Consumer Packaged Goods (CPG) sector while expanding its service portfolio.

In respect of the acquisition, Dentons LuatViet, led by Senior Partner Phan Thi Lieu and Special Counsel Chan Hong with the assistance of Senior Associates Nguyet Tran Minh and Nguyen Duc Anh, collaborated with Dentons Rodyk & Davidson LLP’s Partner Quek Ling Yi to provide comprehensive legal services to ADA. Dentons LuatViet’s support encompassed all stages of the transaction, from legal due diligence, negotiations, contract drafting and addressing the legal challenges of this cross-border transaction. 

“We are honoured to support ADA in this transaction which will enable ADA to continue expanding and strengthening its presence in the Asian market”, said Phan Thi Lieu, Senior Partner at Dentons LuatViet.

Dentons LuatViet remains committed to providing comprehensive legal solutions to help clients achieve their strategic goals and sustainable growth.

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